afaqs! news bureau

Dentsu India partners with Arthur D. Little

The partnership aims to deliver end-to-end solutions by combining dentsu's consumer and marketing strengths with ADL's delivery experience in innovation and strategy.

Dentsu India has embarked on a strategic partnership with the global strategy consulting firm Arthur D. Little (ADL), aiming to deliver end-to-end solutions to enable growth for clients. The partnership will be led by Narayan Devanathan, president and chief strategy officer, South Asia, dentsu, and Amit Dakshini, president and sector lead (automotive and mobility), ADL.

The dentsu + ADL alliance aims to reimagine the way outcomes are delivered for its clients by complementing dentsu’s consumer and marketing strengths with ADL’s strong delivery experience in innovation and strategy.

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction and agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation and fulfilment, revenue acceleration, customer experience enhancement, and brand strategy and design. To begin with, the alliance will serve clients across India, and South & Southeast Asia.

Commenting on the alliance, Narayan Devanathan said, “What happens when customer-centricity and creativity meet the consulting mindset? You get the opportunity to create unprecedented value for clients and their customers while creating new futures. And that’s precisely what the alliance between dentsu and ADL will create for businesses everywhere – by creating a custom range of demand chain solutions. As businesses look to create sustainable futures for themselves, it’s critical that they are able to map and size demand in new ways and then nurture and fulfil that demand in engaging ways. Our clients look to us to solve their business problems – either by ourselves or in partnership with other experts. The dentsu + ADL alliance is us walking the talk on this promise to our clients to truly be their partners.”

ADL’s Amit Dakshini added, “The timing aligns perfectly with the industry's evolution towards increased software and connected content in modern vehicles, especially with the influx of global brands in India. True market leaders will distinguish themselves by finely targeting demand, crafting unique customer experiences, and fostering strong brand associations across physical and online channels. Partnering with a global leader like dentsu empowers us to deliver end-to-end, outcome-driven solutions for accelerated sales growth, personalised customer experiences, and market leadership. We envision this partnership supporting Indian brands in establishing a robust global presence.”

Harsha Razdan, CEO South Asia, dentsu commented, “We are incredibly excited about expanding our offerings to clients. Dentsu’s commitment lies in adopting a holistic, customer-centric approach towards clients' growth. Facilitating further brand transformation requires collaboration with industry-leading providers, and the partnership with ADL epitomises this principle. Together, we are forging a truly synergistic offering poised to drive growth for both our clients and organisations. ADL commands a well-established reputation in its domain and introducing a complementary range of services will round off the circle of value-driven solutions for clients.”

Satya Easwaran, partner and country head, Arthur D Little India commented, “We are extremely thrilled with this one-of-its-kind strategic partnership in the industry. Our alliance with dentsu will pave the way for us to nurture and build long-term associations with clients while driving clear business outcomes. Starting with the Automotive and Mobility space, we plan to take this relationship further across multiple sectors including Consumer and FMCG, Energy, Technology, and BFSI.”

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