afaqs! news bureau

Dentsu Webchutney wins digital & social media mandate for ACKO General Insurance

The account was won following a multi-agency pitch.

Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for ACKO General Insurance, one of India’s leading digital insurance policy providers with its entire operations offered through the digital platform. The account was won following a multi-agency pitch.

In just 4 years, ACKO has set new benchmarks for customer experience in an otherwise slow-moving category. Dentsu Webchutney comes in with a specific goal to grow ACKO’s place in the market, with an always-on social excellence approach.

GD Prasad, vice president, Dentsu Webchutney said, “In a short time, ACKO has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.“

Speaking on the partnership, Ashish Mishra, executive vice president—marketing, ACKO General Insurance added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”

It is pertinent to note here that with this new association, Dentsu Webchutney will continue its progressive discourse, as it successfully has with Uber, Flipkart, IKEA, Swiggy and several other brands.

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