Dhoni, Gaikwad, Ashwin star in FedEx’s tribute to India’s out-of-the-box entrepreneurs

Federal Express Corporation (FedEx), an express transportation company, unveiled its latest FedEx - Chennai Super Kings (CSK) digital film in India featuring three of CSK’s iconic players—Mahindra Singh Dhoni, Ruturaj Gaikwad, and Ravichandran Ashwin. 

Titled The FedEx Factor – Powering Bold Business Ideas, the film is a tribute to New India's entrepreneurs—visionaries who challenge conventions, push boundaries, and redefine industries. The film draws a powerful parallel between the resilience of cricketers and the determination of entrepreneurs. As the entrepreneur’s idea takes shape, the film highlights how FedEx seamlessly connects businesses to global markets to ensure every bold vision has the logistical backbone to succeed.

“Our multi year association with CSK allows us to connect with millions of passionate cricket fans while reinforcing our commitment to empowering businesses,” said Nitin Navneet Tatiwala, vice president marketing, air network, and customer experience, Middle East, Indian Subcontinent, and Africa, FedEx. “Just as success in cricket requires resilience and strategy, so does entrepreneurship. Every out-of-the-box business idea needs the right support to take shape, and we’re proud to help businesses turn bold visions into reality.”

Speaking on the campaign, Rohit Malkani, chief creative officer at Saatchi & Saatchi India said, “FedEx is much more than a delivery company, they’re about fuelling bold business ideas. So, when we were handed a heady mix of cricket stars championing SMEs and delivering it in an inimitable FedEx style, we knew we had to go one better on our own JSK film!  With players by our side, all we needed was an SME with an out of the box idea!! And much like Premanand himself, we had an eureka moment and the idea of exporting bows to Hollywood! The rest just fell in place with a quirky and fun film!”

As the official sponsor for CSK, FedEx is strengthening its position as a champion of small and medium business growth in India through this high-impact association. The FedEx logo, prominently displayed on the back of CSK’s iconic yellow jersey, symbolises reliability, precision, and excellence —values that resonate deeply with small and medium-sized enterprises (SMEs) and cricket fans alike.

Hindol Purkayastha, head- North and East, Saatchi & Saatchi India, added, “It takes a special client to buy into really differentiated work, so a big thanks to the FedEx MEISA team. The core idea of ‘Every out-of-the-box idea needs a box’ was a winner the moment we landed on it, and since then, it has been the most beautiful journey to bring this to life. Add to it the magic of Chennai Super Kings and its players, and you know you’ve created something that is going to stay. Thanks to everyone on the team for bringing this to life.”

Furthermore, FedEx has also introduced select co-branded FedEx-CSK vehicles in key markets of - Mumbai, Delhi, and Bengaluru. These vehicles serve as a powerful representation of the shared commitment to speed, excellence, and innovation between FedEx and CSK.

The brand film is being released across digital platforms and social media, ensuring widespread reach among cricket fans, business leaders, and entrepreneurs across India.