The account will be handled out of the agency’s Mumbai office.
Digital Refresh Networks (DRN), an AI-assisted content solutions company, has won the digital mandate for Hari:Bol, the dairy and satvik products brand.
Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand's digital presence and solidifying its standing as an industry trailblazer.
Hari:Bol, a company that promotes the 'Farm to Folk' culture, donates all of its profits to rural development and fighting hunger through the respected ISKCON association. Hari:Bol's impact is diverse, benefiting the economy, health, and education, demonstrating its commitment to overall well-being. This partnership is a major achievement for DRN, as it expands their efforts in social media and media planning to address various social issues.
Expressing enthusiasm about this collaboration, Punit Khandelwal, Sales Head, Hari:Bol, stated, "DRN demonstrated an exceptional understanding of our brand ethos, addressing our concerns about market positioning with precision. Their pitch not only met our creative requirements but also laid the foundation for promising results. By aligning our creative and media strategies, we anticipate gaining a competitive edge in the market."
Barin Mukherjee, CEO, Digital Refresh Networks, anticipates a bright future for this collaboration. He affirms, "We are honored to collaborate with Hari:Bol and are poised to create a significant impact in the market. We hope to leverage our previous learnings of working with brands in the food and beverage category and craft unique digital experiences that resonate deeply with Hari:Bol's audience, ensuring a meaningful and enduring connection."
This partnership not only reflects DRN's commitment to excellence but also emphasises Hari:Bol's dedication to its core values and the noble cause it supports through the ISKCON association. Together, they look forward to shaping a digital narrative that not only amplifies Hari:Bol's reach but also leaves a lasting positive imprint on the community it serves.