DOMS launches 'Write Fast. Live More.' campaign for new INXON pen

DOMS Industries has recently launched a new campaign to introduce the INXON pen, specifically designed for a fast and smooth writing experience.

Among the many products in their learning category, the DOMS INXON Pen stands out as a game-changer. Engineered for excellence, it features an ergonomic grip, sleek design, and most notably, Vacuum-Based Centrifuge Technology enabling an ultra-smooth and super-fast writing experience.

The advertising campaign developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films throws light on an important topic: while children at school are full of ambition, they often struggle to manage the pressures of a packed curriculum.

The story revolves around a student “Vicky” who impresses his classmates by finishing his studies well ahead of time leaving them wondering , “Vicky ko itna time kaise milta hai?”

The advertisement reveals the new DOMS INXON Pen to be his secret to writing faster, finishing quicker, and finding more time for everything else, captured by the tagline: “Likho Fast, Karo Jyaada” – Write Fast. Live More.

Talking about the new launch, Saumitra Prasad, chief marketing officer of DOMS, said: "DOMS INXON Pen represents yet another breakthrough innovation designed to inspire and empower young learners. Backed by strong consumer insights, our latest advertising campaign is crafted to resonate deeply with school-age users and their parents. With its smooth, fast writing experience, the DOMS INXON Pen helps children focus more on learning and creativity giving them more time to chase their dreams and reach their full potential."

Venkat Mallik, CEO and chief strategy officer of Tidal7 Brand and Digital, said: “DOMS is a much-loved brand among children and youngsters. Working on the DOMS INXON Pen launch has been a great experience. Its smoothness and comfortable grip help you write faster and non-stop. We built the campaign around this core idea of saving time to do more of what you love. Since our audience is young, we ensured the story was bright, fun, and full of life.”

Parikshit Vaidya , director, Gulliver Motion Pictures said: “Vicky ko itna time kaise milta hai’ is set to become a popular line among kids. The brief was spot on, clear messaging and creatively exciting. Working with children is always a joy, and with the support of Tidal7, the DOMS team, and a fantastic crew, the film turned into a true collaborative effort. We’re proud of how it shaped up and hope audiences love it too.”