Eureka Forbes launches TVC highlighting risks of unsafe drinking water

Eureka Forbes Ltd has introduced a new range of Aquaguard water purifiers equipped with Longlife Nanopore Filter technology. The new models offer clean drinking water without requiring a filter change for up to two years.

The new range from Eureka Forbes is designed to reduce maintenance with a 2-year filter life. It aims to lower replacement costs and provide consistent water quality.

As part of its new product launch, Eureka Forbes has released a TV commercial focusing on the health risks of unfiltered water. The ad shows a young boy falling ill, with his father admitting he avoided buying a purifier due to the high cost of frequent filter changes. The film introduces the new Aquaguard range with a 2-year filter life as a cost-effective solution for safe drinking water.

Talking about the launch, Anurag Kumar, chief growth officer, Eureka Forbes said, “At Eureka Forbes, we understand the evolving needs of Indian consumers who seek convenience, value, and reliability. With our new range of Aquaguard water purifiers featuring a 2-year filter life enabled by the Longlife Nanopore Filter Technology, we are not only simplifying the experience of water purification but also making it more affordable. This is a significant milestone in our mission to provide every Indian home with access to safe and healthy drinking water, effortlessly. Our latest TVC brings this message to life by capturing a relatable, emotional story that highlights the importance of accessible, long-lasting water purification solutions thereby breaking the myth that clean and hygienic water isn’t expensive and everyone can have an access to it. We are indeed very proud to deliver the promise of Long-life Filters for Lifelong protection.”