Fenesta unveils #ShutTheShor campaign to promote mental calm on Yoga Day

Fenesta, has relaunched its campaign #ShutTheShor on International Yoga Day. The initiative focuses on reducing mental clutter, emotional stress, and the impact of constant connectivity.

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Campaign conceptualised by TwoHmp and film created by eipi media, shows emotional noise that is often unnoticed but impactful. Using simple visuals and everyday scenes, it highlights the common need for a break.

With this campaign, Fenesta aims to redefine “Shutting the Shor” by highlighting that the biggest distractions today are often internal. Launched on Yoga Day, the campaign connects with values of mindfulness and balance. Like yoga resets the mind and body, #ShutTheShor encourages resetting our spaces through better windows and doors. Fenesta positions itself as a brand that helps people achieve mental calm by reducing noise and improving living spaces.

Speaking on the campaign, Susmita Nag, head of marketing, Fenesta, said, “At Fenesta, we’ve always stood for comfort, clarity, and creating spaces that offer a sense of calm. With #ShutTheShor, we aim to shift the spotlight to the constant noise that surrounds us. In the clutter of digital chatter, mental overload, and the pressure to stay always connected, this campaign captures how the spaces we design can offer quiet relief, helping people pause, reset, and feel grounded. It’s a natural extension of what we stand for as a brand, thoughtfully built environments that provide complete insulation, support balance and well-being in everyday life.”

The film is now live on Fenesta’s YouTube, Instagram, Facebook, and LinkedIn. It delivers a simple message: it’s okay to pause, take a breath, and ShutTheShor.