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Former Publicis Communications CEO Saurabh Varma launches Wondrlab

Co-founded with former Publicis colleagues Vandana Verma and Rakesh Hinduja, it’s India’s first and largest platform-first martech startup.

The trio of Saurabh Varma, Vandana Verma and Rakesh Hinduja, all former Publicis Groupe management level members have come together to launch Wondrlab, a platform-first startup with three key verticals – Content, Experience and Digital business transformation.

A press note stated that Wondrlab will invest in creating martech platforms to provide tools to enable hitherto complex expensive bespoke executions at the “push” of a button. All of Wondrlab’s solutions are backed by data and automation that leads to efficiency, measurability and ROI through user-friendly platform interfaces, centralised marketing controls, personalised content and automated solutions at scale.

Saurabh Varma, founder and chief executive officer, Wondrlab, said, “There has never been a better time to disrupt the communication landscape. At Wondrlab all our teams are platform first. We will work with key platforms to create hybrid teams that help clients win on these platforms. We will also curate, partner and build martech platforms that can create meaningful experiences and become an advantage for our clients.”

Speaking about the launch of the martech company, Vandana Verma, co-founder and managing partner, experience platform, Wondrlab said, “We have completely platformised brand experiences at Wondrlab. What brands will see are productised events, shopper marketing, retail and brand activations into tech platforms. Backed by data and automation, Wondrlab’s platforms unlock new levels of efficiency to drive new sources of growth for brands.”

Added Rakesh Hinduja, co-founder and managing partner, content platform, Wondrlab said, “Brands now have an opportunity to make a personalised connection with their target audience, something that doesn’t happen with a one-size-fits-all approach towards platforms. Wondrlab’s key focus will be service and technology-based platforms combined with creative ideas based on data and human understanding.”