Frido’s Valentine’s Day campaign asks 'Want Cuddles? Scan Here' for instant comfort

Valentine’s Day is often associated with grand romantic gestures, but Frido, a company in ergonomic solutions is flipping the script with a campaign that celebrates comfort for everyone. By blending curiosity with creativity, the brand has turned everyday spaces into interactive experiences—inviting people to scan, smile, and discover a new way to feel cared for. With a simple yet playful question—“Want Cuddles? Scan Here”—Frido’s latest activation is sparking conversations, igniting intrigue, and redefining what it means to give (and receive) the perfect cuddle.

Across cities, people have been spotting individuals in T-shirts boldly asking, “Want Cuddles? Scan Here”—complete with a QR code. Naturally, curiosity takes over, and a quick scan reveals the surprise: Frido’s latest creation—the Cuddle Sleep Pillow, crafted to deliver the same warmth and comfort as a real hug. Hoardings at bus stops and public spaces drive home the message that Valentine’s Day isn’t just for couples—it’s for anyone who deserves a little extra love. With this playful and comforting initiative, Frido isn’t just selling a pillow; it’s redefining self-care, one cuddle at a time.

Frido’s 360-degree marketing push is making waves across social media, with meme pages, influencers, and users joining the conversation in playful ways. The campaign’s quirky approach has sparked a flurry of posts, as people share images and videos of their interactions with the QR codes. 

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Speaking about the campaign, Ganesh Sonawane, co-founder and CEO at Frido said, “At Frido, we prioritise well-being and care, ensuring that everyone experiences warmth and comfort. This Valentine’s Day, our campaign reinforces the idea that self-love is just as important as shared moments and that feeling at ease is a necessity, not a luxury. With the Cuddle Sleep Pillow, we aim to enhance how individuals unwind and recharge, making relaxation more accessible and meaningful.”

Through this campaign, Frido aims to set a new benchmark in experiential marketing as a healthcare brand, blending digital, on-ground, and social media activations to connect with audiences in a fun and meaningful way.