Friendship Day, but make it branded: The campaigns that understood the assignment

Friendship Day isn’t just about exchanging bands and tagging your ride-or-die on Instagram anymore. It’s the season when brands turn into Chandler, cracking punchy one-liners. From collabs that make us go “aww” to marketing moments that scream “Did they just do that for the clout?”. Friendship Day has become a whole mood.

So, whether you're the Monica of your group planning a 3-course reunion dinner, or the “I’ll just send a meme” kind of friend, brands this year are making sure there's something for every vibe.

From emotional films to LOL-worthy collabs, here are some of the most memorable brand initiatives giving us all the #FriendshipGoals feels in 2025…

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McDonald’s India x Coca-Cola India

McDonald’s India (W&S) and Coca-Cola are serving up major bestie vibes with their new campaign, “The Coke to My McD.” Celebrating their iconic partnership, the duo is kicking things off with twinning profile pics, a cheeky ‘public display of friendship’ that’s all set to flood your feed.

Swiggy x Snapchat
Swiggy has teamed up with Snapchat this Friendship Day to offer exclusive ₹150 coupons to Snapchatters,  marking the first time an advertiser has used Snapchat’s ‘First Snap,’ ‘First Story,’ and ‘First Lens’ features all in one day.