Goibibo uses AI and Rishabh Pant to target travellers in new campaign

Goibibo has partnered with TrueFan AI for a personalised video campaign featuring brand ambassador Rishabh Pant. The campaign uses AI technology to deliver customised video messages to engage customers.

The AI-driven campaign targets users who initiated a search but did not finish the booking process. These travelers receive a prompt featuring Rishabh Pant in a personalised, AI-generated video that addresses them by name and references their searched destination or mode of transport. 

Commenting on the campaign, Raj Rishi Singh, chief marketing officer, Goibibo, said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualized interactions. We've seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”

Nimish Goel, chief executive officer and co-founder, TrueFan AI, said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”