Google Pay's 'Google Pay hai, Sab tick hai' campaign, ft. Kajol, showcases its user-friendly interface

Lowe Lintas has recently launched a campaign in collaboration with Google Pay, India’s digital payment platform. The campaign, starring bollywood actress Kajol, seeks to highlight the confidence, solace, and peace of mind experienced by users while utilising the payment app.

In a rapidly evolving e-payment landscape, consumers increasingly prioritise convenience and security in their financial transactions. Google Pay's campaign captures the essence of these values through poignant storytelling and resonant imagery. By teaming up with Kajol, a cultural icon celebrated for her authenticity and relatability, Google Pay aims to forge a deeper connection with users across diverse demographics.

Sharing his thoughts on the campaign, Naveen Gaur, group chief operating officer (Growth & Innovation), MullenLowe Lintas Group said, "With digital payments becoming an integral part of our daily lives, we wanted to reiterate and reassure users about GPay's ability to handle their payment needs in a simple, secure and fast way.

To bring this to life, we let the product take centre stage with the audio and visual mnemonic of the blue tick serving as a positive reaffirmation of a seamless payment on the app. Be it merchant payments, FASTag or mobile recharge, our protagonist Kajol and her family and friends go about using GPay effortlessly. Supported with a musical track in the background reinforcing ‘Sab Tick Hai’."

The campaign's narrative revolves around the everyday experiences of individuals navigating their financial journeys with Google Pay. From enabling the customer to make a purchase using any UPI QR, recharging their FASTag enroute the destination to quick renewal of entertainment subscriptions, each interaction is imbued with a sense of trust and reassurance, emblematic of Google Pay's commitment to user security and convenience.

Mohit Pasricha, unit creative director, Lowe Lintas added, “Consumers are not writers; they don't express emotions like we might. Their trust reflects in many different ways. One such way is how they enunciate and call out the brand's name. This is the simple observation we proceeded with. The way one might say 'Google Pay Hai' says it all.”

Credits:

Agency: Lowe Lintas

Creative:

Prateek Bhardwaj - Chief Creative Officer

Mohit Pasricha – Unit Creative Director

Sushant Joshi – Group Creative Director

Aryan Tank – Creative

Account management:

Naveen Gaur – Group Chief Operating Officer

Zorawar Dhillon – Sr. Brand Services Director

Dishti Bhatt – Sr. Brand Services Manager

Planning:

Anurag Prasad – Chief Strategy Officer

Shashwat Kar – Associate Vice President

Production House: Green Grass Film

Director: Anaam Mishra