Agency will be responsible to devise strategic communication plan and engage online communities for the travel trade in India.
GOZOOP Group, an independent marketing group has won the digital media and community management mandate for Tourism New Zealand’s travel trade marketing activities. As part of the mandate, the agency will deliver best-in-class campaign implementation including content development and online community management for the travel trade.
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a premier tourist destination. The travel trade is recognised as a key partner in supporting the recovery of New Zealand holiday travel from India and a key channel to maximise holiday bookings and establish New Zealand as an ultimate tourist destination.
Commenting on the partnership, Venessa Chen, regional consumer marketing manager, Asia, Tourism New Zealand says, “We are excited to partner with GOZOOP. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption, and importantly, reach out and tell our story in a way that keeps Indian travellers inspired to visit New Zealand when that’s possible.”
Commenting on the win, Samrat Bedi, CEO (India), GOZOOP Group said, “GOZOOP understands the importance of communities and the impact they have on brands. Coupled with our strength of creative communication, we are keen to work wonders within the Indian travel trade for Tourism New Zealand.”