afaqs! news bureau

Havas Media Network India wins Integrated Media mandate for Capri Global Capital

The agency will provide innovative media strategies and manage all aspects of media planning.

Havas Media Network India, the media arm of Havas India, has secured the Integrated Media mandate for Capri Loans, a brand of Capri Global Capital - a diversified Non-Banking Financial Company. The agency won the mandate following a highly competitive multi-agency pitch. The account will be led by Manish Sharma, Managing Partner – West, Havas Media India to offer cutting-edge strategies and services from the agency’s Mumbai office.

Capri Loans aims to increase its market presence and sought an agency that specializes in developing strategies to amplify brand recognition and foster customer preference in the sector. As the chosen agency, Havas Media Network India demonstrated its prowess in meeting these objectives through a comprehensive and bespoke approach. Havas Media India will leverage its expert integrated approach to drive the accomplishment and enhance visibility of Capri Loans’ Gold Loan, MSME Loan and Home Loan products. The agency's integrated media services encompass a vast spectrum of functions, ensuring a holistic and effective media communication strategy for Capri Loans with the most viable media mix. The agency will provide innovative media strategies and manage all aspects of media planning.

In addition, Havas Play with its combine expertise in Sports, Entertainment and Content will support the sports initiatives of Capri Global.

Talking about the association, Basant Dhawan, Group CMO, Capri Global, said, “Capri Loans is on a mission to democratise the credit access through its products and services and bring a transformative change to credit inclusion. We have an ambitious strategy to leverage the burgeoning opportunities and a critical goal of developing an ecosystem that encourages collective development of the low-income group across the country. Havas Media Network India’s understanding of our vision and their differentiated approach stood out for us. Combined with our expertise in providing the right credit, we are looking forward to work with Havas Media Network India to engage with our target audience more effectively through right media channels. We are excited to embark on this journey and look forward to delivering outstanding results together.”

Mohit Joshi, CEO, Havas Media Network India, stated, "We are thrilled to have secured the integrated media mandate for Capri Loans. Capri Loans believes that financial progress grants families, access to health, education, and an overall better quality of life and we are honored to be associated with such brand ethos. With our integrated approach and strategic planning driven by a team of seasoned professionals, we look forward to creating a meaningful impact that resonates with their target audience and propels their growth in the competitive financial landscape of India.”

Commenting on the collaboration, Uday Mohan, managing director, Havas Media India, said, "We eagerly look forward to driving impactful and result-driven solutions that strengthen Capri Loans’ market position and capture new opportunities within the financing industry. Our agency's comprehensive media services will encompass various channels, facilitating a synchronized and targeted media communication strategy to effectively reach the intended audience."

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