Hero MotoCorp launches ‘Streets Have a New GOAT’ for Xtreme 250R

Saatchi & Saatchi India has partnered with Hero MotoCorp to launch an integrated campaign for the Hero Xtreme 250R, targeting the 250cc motorcycle segment.

The campaign is anchored by a brand film that highlights the Xtreme 250R’s performance and design, positioning it as the fastest and sharpest in its class. It focuses on appealing to a new generation of riders looking for speed, agility, and style.

The film is set in a container yard and shows a face-off between the Hero Xtreme 250R and a group of sports cars. The motorcycle outperforms the cars in speed and control, aiming to appeal to first-time 250cc buyers. The campaign message, “Streets Have A New GOAT,” positions the Xtreme 250R as a top-performing street bike.

Kartik Smetacek, chief creative officer, Saatchi & Saatchi India, said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250, it was one of the fastest things on the road period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”

Aashish Midha, head– marketing, India business unit, Hero MotoCorp said, “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex – of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”

The campaign will run across TV, digital, print, outdoor, and cinema to reach audiences nationwide.