Hershey’s delivers a chocolate billboard for Zepto’s fourth birthday

Chocolates on your birthday are fun. But can it top The Hershey Company installing a giant Hershey’s Kisses-enveloped billboard in Mumbai’s Bandra suburb? Perhaps not.

That was the case for quick commerce brand Zepto on its fourth birthday. As people came forward to grab their pack of Hershey’s Kisses and the billboard began to clear, a giant birthday wish for Zepto started to appear.

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Alakh Advertising & Publicity, an outdoor advertising agency, executed this birthday surprise.

Launched in July 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is one of India’s most popular names in the quick commerce category.