Himalaya Wellness launches new campaign for Bhringaraja-based anti-hair fall shampoo

Himalaya Wellness has introduced a new integrated campaign for its Anti-Hair Fall Shampoo, highlighting the use of Bhringaraja, an herb traditionally associated with hair care. The campaign is being launched through television in select southern states and across digital platforms nationally.

Titled “Won’t Let You Fall”, the campaign centres on a concept that draws a parallel between friendship and hair fall concerns. The film features two young friends on a swing, with the narrative using the fear of falling as a metaphor for hair fall anxiety. The story is intended to convey a message of reassurance and support.

Commenting on the campaign, Ragini Hariharan, marketing director – beauty & personal care, Himalaya Wellness Company, said, “As a brand that champions nature-backed solutions, our new Bhringaraja campaign builds on the equity we hold in offering trusted, natural solutions for hair. Known for its strengthening and nourishing properties, Bhringaraja brings the best of Nature into modern beauty conversations. This campaign is not just about reducing hair fall; it’s about celebrating the bond between friends who trust each other, just as they trust Himalaya’s anti-hair fall shampoo to care for their hair.”

“The insight we worked with was simple yet powerful - infallible friendship. Our narrative is around that unwavering friend who never lets you fall, especially when it comes to your hair fall concerns. The campaign blends this emotional truth with the beauty and purity of nature - values that have always been at the heart of the Himalaya brand world,” said Naveen Raman, executive vice president & south head, 82.5 Communications

The campaign will run as a TV commercial in Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana and will be rolled out nationwide through digital-first platforms, maximising reach and engagement across key consumer touchpoints.