How brands celebrated Holi in 2026

Before the IPL, festivals were a favourite advertising window for brands in India. Holi was one of them. Here are some of this year’s campaigns.

author-image
afaqs! news bureau
New Update
Holi

Before the Indian Premier League and other cricket tournaments became the advertising season of the year, Indian brands waited for festivals. One of them was Holi. While ad spends during this festival may pale in comparison to the IPL, that does not mean there were only recyled ads. Here are some of the fresh holi ads of the year.

Surf Excel

Zepto

Parachute Advansed Gold

Crompton

Amul


Dabur Real


Cover photo by Adam Whitlock on Unsplash

holi 2026
afaqs! CaseStudies: How have iconic brands been shaped and built?
Advertisment