India finishes Cannes Lions 2025 with 32 metals, highest since 2022

BBDO’s Silver award for Ariel in the Sustainable Development Goals category marked the end of India’s run at the Cannes Lions International Festival of Creativity, taking the country’s total tally to 32 Lions, including one Grand Prix. This is a significant increase from the 18 metals India won last year.

The Omnicom-owned advertising agency won the Silver on the festival’s fifth day for its decade-long Share The Load campaign, which promotes equal sharing of household chores between men and women.

There were no wins for Indian agencies on the final day in the Film, Titanium, Glass (The Lion for Change), and Grand Prix for Good categories.

FCB led India’s performance with nine Lions, including a Grand Prix in the PR category. All its awards were for Lucky Yatra, a campaign for Indian Railways that encourages the purchase of train tickets. Leo Burnett, Ogilvy, and Havas each won a Gold Lion.

This year’s result is India’s best showing since 2022, when the country won 47 metals.