India scores 61 wins at Spikes Asia 2023

India has improved its Spikes Asia wins tally with 61 wins in 2023, five more than last year. Leo Burnett led Indias' wins followed by VMLY&R.

Here is the breakdown of the winners.

Brand Experience and Activation:

Gold:

VMLY&R for Maxx Flash – The Killer Pack

Silver:

Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad

Bronze:
Leo Burnett for Whisper – The Missing Chapter

Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad
VMLY&R for UNIPADS – Adeli
VMLY&R Commerce for Unilever – Smart Fill

Creative Commerce:

Bronze:
McCann India for Ujjivan Small Finance Bank – Shagun Ka Lifafa

Creative Data:

Gold:
Leo Burnett for MPL Sports – Billion Cheers Jersey

Silver:
Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad

Creative Effectiveness:
No winners from India

Design:

Silver:
DDB Mudra for the Charlie Chaplin Museum Foundation – A Silent Frown
VMLY&R for Maxx Flash – The Killer Pack

Digital Craft:

Silver:
Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad

Direct:

Silver:
Leo Burnett for Whisper – The Missing Chapter
Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad
McCann India for Ujjivan Small Finance Bank – Shagun Ka Lifafa
Kinnect Mumbai/FCB Delhi, India for SOS Children’s Villages India – Chatpat

Bronze:
Kinnect Mumbai/FCB Delhi, India for SOS Children’s Villages India – Chatpat
Ogilvy for Mondelez India - Shah Rukh Khan – My – Ad
DDB Mudra for Indeed – The Hire

Entertainment:

Bronze:
Dentsu Creative for Global Esports – The Protest Match

Film:

Gold:
The Womb for Truecaller – Red is the new Black

Silver:
Law & Kenneth Saatchi & Saatchi for Zepto – Airport
Law & Kenneth Saatchi & Saatchi for Zepto – Clinic
Law & Kenneth Saatchi & Saatchi for Zepto – Indian Stretchable Time
The Womb for Truecaller – Red is the new Black

Bronze:
The Womb for Truecaller – Red is the new Black (2)
Law & Kenneth Saatchi & Saatchi for Zepto – Clinic
Law & Kenneth Saatchi & Saatchi for Zepto – Restaurant

Film Craft:

No winners from India

Glass: The Award for Change

Leo Burnett for Whisper – The Missing Chapter
McCann Worldgroup for Ujjivan Small Finance Bank – Shagun Ka Lifafa

Healthcare:

Gold:
VMLY&R for Maxx Flash – The Killer Pack
Leo Burnett for Whisper – The Missing Chapter

Silver:
Leo Burnett for Whisper – The Missing Chapter
VMLY&R for UNIPADs - Adeli

Bronze:
Leo Burnett for Whisper – The Missing Chapter

Industry Craft:

Silver:
DDB Mudra for Charlie Chaplin Museum Foundation – A Silent Frown

Bronze:
Leo Burnett for Whisper – The Missing Chapter

Innovation

Silver:
Dentsu Creative for TVS Motor Company – The Responsible Manhole

Integrated

No winners from India

Media

Gold:
Ogilvy for Mondelez India – Shah Rukh Khan – My - Ad

Silver:
FCB India for UNAIDS – UnboxMe
BBDO India for Ariel – See Equal #SHARETHELOAD

Bronze:
Leo Burnett for Whisper – The Missing Chapter
Kinnect Mumbai/FCB Delhi for SOS Children’s Villages India – Chatpat
Lowe Lintas Mumbai/MullenLowe Singapore for Unilever – Handwashing kebabs

Mobile:
No winners from India

Music:
No winners from India

Outdoor:     

Gold:
VMLY&R for Maxx Flash – The Killer Pack

Silver:
Leo Burnett for Whisper – The Missing Chapter

Bronze:
VMLY&R for Maxx Flash – The Killer Pack
McCann India for Ujjivan Small Finance Bank – Shagun Ka Lifafa
Lowe Lintas Mumbai/MullenLowe Singapore for Unilever – Handwashing kebabs

PR

Gold:
Kinnect Mumbai/FCB Delhi for SOS Children’s Villages India – Chatpat
Leo Burnett for Whisper – The Missing Chapter

Silver:
VMLY&R for Unipads - Adeli

Bronze:
FCB India for UNIAIDS – Unbox Me

Print and Publishing

Silver:
DDB Mudra for Charlie Chaplin Museum Foundation – A Silent Frown

Radio and Audio
No winners from India

Social and Influencer

Gold:
Leo Burnett for Oreo - #BringBack2011
DDB Mudra for MTV – Bothard
Kinnect Mumbai/FCB Delhi for SOS Children’s Villages India – Chatpat

Bronze:
Kinnect Mumbai/FCB Delhi for SOS Children’s Villages India – Chatpat
FCB India for UNIAIDS – Unbox Me

 Strategy & Effectiveness

Gold:
BBDO India for Ariel – See Equal #SHARETHELOAD

Bronze:
BBDO India for Ariel – See Equal #SHARETHELOAD
Leo Burnett for Whisper – The Missing Chapter