The TVC introduces Lotus Herbals new whiteglow vitamin C gel creme.
Lotus Herbals has unveiled a new campaign with its brand ambassador Jacqueline Fernandez to launch its whiteglow vitamin C range of skin care products.
The film unfolds with Jacqueline and her friend strolling into a cosmetic store looking for a vitamin C enriched cream that would help remove dark spots. Jacqueline enlightens her friend about the Lotus whiteglow vitamin C gel crème, a special blend of gel + creme that contains vitamin C, enriched with Yuzu Lemon and Kakadu Plum extracts. It is a non-sticky formula that absorbs easily and reduces dark spots.
Expressing his enthusiasm, Nitin Passi, chairman and managing director, Lotus Herbals, said, “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C gel creme, as an extension of our immensely popular WhiteGlow skincare series.”
Jacqueline Fernandez, added, “The last 5 years of my association with Lotus Herbals has been an absolutely delightful journey. Once again, they have managed to leave me spell-bound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way."
The brand will run a TVC on top performing GEC channels and it will be aired across top performing regional channels and shows. The campaign will also run on the brand's social media platforms. In-store branding and POP will include banners, danglers, table-tops and posters.
Additionally, the brand film will play along movie blockbusters across multiplexes PAN India to enhance brand visibility.