Kareena Kapoor Khan fronts Organic Tattva’s new campaign on trust and clean eating

Organic Tattva, an Indian organic food brand, has announced the launch of its latest campaign, Har Maa Ka Vishwas, featuring actor Kareena Kapoor Khan. The campaign highlights the importance of informed decision-making when it comes to food choices, with a focus on everyday staples such as dal and rice.

As part of the campaign, a new television and digital advertisement features Kareena Kapoor Khan discussing the role of trust in choosing food for one’s family. The film encourages consideration of food that is responsibly sourced and free from chemical additives.

Kareena Kapoor Khan’s presence in the campaign aims to reflect the perspective of a health-conscious parent, aligning with the campaign’s message around food quality and safety.

The campaign is positioned within Organic Tattva’s broader initiative to promote dietary awareness and encourage a shift toward organic staples in Indian households.

Speaking on the campaign release Kriti Mehrotra, co-founder, Organic Tattva said ,“At Organic Tattva, we understand the trust a mother places in what goes on her family’s plate. Har Maa Ka Vishwas is more than a campaign. It is a promise we make to every household that chooses us. With Kareena Kapoor Khan as the face of this campaign, we are proud to champion the power of informed choices that begin in the kitchen and ripple into a better future for our health and our planet.”

The campaign will be released across digital platforms, television, OTT platforms, and social media this week. It will include additional content focused on product information and expert discussions on clean eating and kitchen habits.