Sign up for afaqs! Newsletters
The film showcases how the UEFA EURO tournament is attracting fans from planets beyond Earth.
30 days ahead of UEFA EURO 2024, a football festival, Sony Sports Network has launched its campaign Universe Ka Sabse Bada Football Festival of 2024 featuring its brand ambassador for football, Bollywood sensation Kartik Aaryan. The champion can be seen assuming a dual role in the campaign film which raises the bar of anticipation for the quadrennial tournament.
The campaign film encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what ‘the footballing event’ will bring to the table. The film is a visual delight on Indian television and features Kartik Aaryan, who for the first time dons the avatar of an alien from the outer space, intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.
Rajesh Kaul, chief revenue officer - distribution and international business and head - sports business, Sony Pictures Networks India, said, "UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”
Kartik Aaryan, bollywood superstar and brand ambassador for Football on Sony Sports Network, added, "It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”
Sony Sports Network is the official broadcaster for UEFA EURO 2024 in India. The event will be telecasted from June 15, LIVE on Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, Sony Ten 5 SD & HD.