afaqs! news bureau

Kartik Aaryan ups his monologue game in Urbn's #JuiceUpUrbnUp campaign

Urbn's creative partner, Curativity, conceptualised and brought to life the campaign and storyline.

Urbn, a homegrown D2C charging solution brand has launched its latest campaign, #JuiceUpUrbnUp accompanied by a quirky video featuring Kartik Aaryan. The video blends modern relationships with Urbn’s features such as universality, compatibility, and portability, offering the brand's commitment to delivering charging solutions with innovation and style.

The video unfolds with a couple enjoying their first holiday at the beach when Kartik pops up and says, “Baby ke saath aapka pehla holiday, Ab Uska phone aapka phone Uska camera aapka camera, Uska laptop aapka laptop. Iss pyaar ke beech itne chargers! Not fair, no?” followed by the unveiling of Urbn’s adapters, highlighting its capability of charging any device.

The campaign showcases the Urbn adapter’s features of its usage across devices and super fast reliable charging solutions. Donning dual charging capability, users no longer need to carry multiple chargers during holidays.

Its design paired with super-fast charging which can even power up laptops makes the Urbn chargers a no-brainer for young couples who are always on the go.

Overall, Urbn’s adapters serve as a one-stop solution, allowing you to declutter your tech while benefiting from the convenience and efficiency of Urbn's charging solutions.

Announcing the campaign, Sagar Gwallani, founder & CEO, Urbn said, “At Urbn, our focus has always been on building a strong connection with the tech-savvy generation of our country. To cultivate a strong connection with the Gen Z audience, there's no better approach than adopting a relatable, relationship-centric strategy. Making the campaign even more attractive, we are excited to have the young and energetic Bollywood sensation Karthik Aryan as our brand ambassador, whose eccentric style reflects the intrinsic qualities of Urbn’s products while seamlessly capturing the modern relationship dynamics.”

Amer Jaleel, co-founder of Curativity added, “Urbn is a new-age brand that is on a high-momentum growth path in the devices space. Sagar the founder believes in this category and is innovating both products and pipelines for a new generation of consumers thirsty for content and games. That’s why the tag ‘Juice Up Urbn Up’ appealed so much! It’s an exciting triumvirate of his team, ours at Curativity, and Kartik Aaryan. And this is only the kick-off!”

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