Katappa and Sivagami take on grease in Giffy’s new 'Dishwash ka Baahubali' campaign

Wipro Consumer Care and Lighting has launched a new TVC for its dishwash gel brand, Giffy, featuring South Indian film actors Sathyaraj and Ramya Krishnan. The film aims to communicate Giffy’s grease-fighting capabilities through a light-hearted, cinematic narrative rooted in everyday kitchen scenarios.

Set in a domestic environment, the TVC showcases Sathyaraj and Ramya Krishnan in a stylised battle against stubborn grease. The spot blends entertainment and functionality, positioning Giffy as an effective solution to the heavy-duty cleaning often required in Indian kitchens.

Commenting on the TVC, S Prasanna Rai, senior vice president, marketing, Wipro Consumer Care & Lighting said: “Giffy was created to deliver powerful cleaning for Indian households, especially where cooking with heavy spices is common. With this campaign, we wanted to communicate our core promise in a way that feels relatable yet engaging. Sathyaraj and Ramya Krishnan, with their strong screen presence and cultural connect, help us tell this story effectively. It is a creative way to show how Giffy makes tough cleaning simpler and faster.”

Giffy is available in three refreshing variants, Lemon, Green Lime and Enzymes, which leaves utensils spotless with a fresh, clean fragrance in the kitchen.  The product can be purchased at retail stores and across prominent e-commerce platforms such as Amazon, Flipkart, Big Basket and Jio Mart.  It comes in a 750ml bottle worth Rs. 205 and a 2L refill pack worth Rs. 420.