Khali kicks off running challenge in KRAFTON India's new spot

KRAFTON India, in collaboration with Devsisters, has announced that CookieRun India, its latest casual runner mobile game, is now available to download on Android and iOS devices.

Tailored specifically for Indian audiences, the game features characters inspired by Indian sweets, including Gulab Jamun and Kaju Katli Cookies. Adding to the localisation, it also features pets such as Tiny Tabla and Parrot Dada, along with an India-inspired map and exclusive in-game Indian events. 

The game lets players select a 'Cookie' character and earn points by jumping over and sliding under obstacles.

The launch features a digital film with wrestling icon Khali, where he announces he’s going to start running, surprising everyone in town. It is revealed that Khali is running in CookieRun India, attracted by its simple gameplay, challenges, and rewards. The campaign also includes a catchy jingle, "Oh Cookie run run run," which adds energy to the scenes.

Srinjoy Das, associate director and lead – marketing, KRAFTON India, says, “Partnering with tgthr.,
we’ve crafted a high-energy, humor-packed campaign centered around the unparalleled charisma of The
Great Khali. The imaginative blend of Khali’s towering presence with CookieRun India’s playful world
perfectly encapsulates the game’s unique appeal. Through relatable, quirky narratives and vibrant
content, we’ve brought this global favorite to life for Indian audiences, ensuring it’s not just a game but
an experience that players will love to share and explore”

Aalap Desai, co-founder and CCO, tgthr., says, “After dominating the world, CookieRun’s entry into the
subcontinent is no small feat. To spread this news, we decided to do it the Indian way. A massive story is
not just discussed in the papers; it’s in barbershops, markets, and everywhere else. Khali’s iconic
presence along with that chaotic energy tempered with a catchy jingle, that most of us can’t stop
humming, was the perfect way to give CookieRun that signature Indian welcome.”

Credit List:
Rahul Vengalil – Chief Executive Officer and Co-founder, tgthr. 
Aalap Desai – Chief Creative Officer and Co-founder, tgthr. 
Anadi Sah – National Creative Director, Chief Innovation Officer and Founding Partner, tgthr. 

Vibhor Yadav – Regional Creative Officer and Founding Partner, tgthr. 
Pragati Rana – Regional Creative Officer, Head of Originals and Founding Partner, tgthr. 
Anirudh Venugopal – Sr. Creative Director, Head of Culture and Founding Partner, tgthr. 
Rohit Varghese – Sr. Vice President and Founding Partner, tgthr.  
Nitish Sarkar – Head of AI Studio and Lead, Digital Production. 
Ishanya Preetham – Account Manager, tgthr.  
Jilu Jose – Copywriter, tgthr.  
Production:
Director: Arjuna Gaur
Producer: Hitank Kedia