Havas Group India had acquired the agency in 2019.
Digital agency Langoor is going to exit the Havas Group. This development has happened three years after Havas acquired it in September 2019. Langoor was founded in 2010 and post the acquisition, it was renamed to Langoor Havas.
Talking about the development, Rana Barua, Group CEO, Havas Group India, said, “The pandemic allowed us to re-evaluate our vision and some of our goals, and as we revisited the future plans, we realised that Langoor’s new plans were unique but different from ours. So, we came to a mutual decision to part ways. I wish, its co-founders all the very best in their journey ahead.”
This news comes shortly after a recent interview that Havas Group India CEO Rana Barua did with afaqs!. During the interview, he mentioned that the group was looking to acquire PR agencies and strong social media and digital agencies.
"We know there is a lot we can do in the area of sports, culture and entertainment. PR is a big gap for us and we are looking at PR agencies. We are in conversation with agencies. India is among the highest priorities for the global team and our chairman Yannick Bolloré," said Barua.
Venugopal Ganganna, co-founder, Langoor said, “In the ever-changing world of marketing transformation, we constantly innovate at the intersection of data, creativity, and technology and create new focus spaces and offerings that would deliver true business outcomes. The new refreshed vision and offerings were different from what we had originally envisaged with the Havas Group. Hence, we mutually decided to demerge this association and become independent again. We thank the Havas Group for the short partnership and wish them the best always”.
(This is a developing story.)