Larry Wheels and Garuda Ram feature in MuscleBlaze’s action-themed film

MuscleBlaze, a fitness nutrition supplement brand, has launched a digital film featuring global fitness influencer and powerlifter Larry Wheels. Wheels endorses MuscleBlaze’s Biozyme Whey, citing its clinically proven higher protein absorption. The film, a tribute to Indian action cinema, also features Garuda Ram, known for his role as the villain in KGF. 

MuscleBlaze’s Biozyme Whey, called Biozorb in global markets, has received a U.S. patent for its EnzymePro formulation after six years of research. This makes it the only brand worldwide with this patent. Larry Wheels, who has used the product for over three months, endorses its formulation and nutritional profile. Since 2012, MuscleBlaze has conducted product testing and secured global certifications. Biozyme Whey has been blind tested in the USA (Informed Protein, Labdoor), UK (Informed Choice), and Asia (Trustified).

Kaustuv Paliwal, senior vice president at Bright Lifecare said, “We are thrilled to have Larry Wheels onboard to showcase the nutritional power of Biozyme Whey. India faces a protein problem in terms of intake and absorption, and Biozyme Whey solves this with its clinically proven higher absorption formula.

Larry’s unmatched strength makes the global fitness community curious about his regime, and we are proud MuscleBlaze is part of it. Featuring KGF villain Garuda Ram adds energy and appeal. This campaign is a tribute to Indian cinema’s larger than life impact - just as Biozyme is having among all Fitness seekers.”