afaqs! news bureau

Leo Burnett wins the creative mandate for PharmEasy

Leo Burnett has won the creative mandate for PharmEasy - one of India’s leading healthcare aggregators. PharmEasy has become the country’s most trusted online pharmacy company offering a myriad of services, such as at-home sample collection for diagnostic tests, doorstep medicine delivery and subscription-based healthcare service with just a click. Today, PharmEasy is reachable to millions of customers PAN-India through its easy-to-use mobile app.

Leo Burnett will handle the 360 degree communications for the brand and the account will be headed by the Mumbai team.

Speaking about the appointment Dr. Dhaval Shah Co-founder of PharmEasy, said, “We are delighted to have Leo Burnett on board with us and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy. Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association”.

Speaking about the win Dheeraj Sinha, MD India and Chief Strategy Officer, Leo Burnett South Asia said “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a HumanKind approach and we are looking forward to working together.”

Adding further Rakesh Hinduja, COO West Leo Burnett India said “PharmEasy is simplifying the access to healthcare by marrying technology and service. Consumer tech is helping change behaviour for the better and it will be our job to make people understand the advantages of this shift. We feel this brand has huge untapped potential, Humankind approach and wave 3 solutions will make the go to market for PharmEasy very interesting and ensure rich people connect.”