Lifebuoy files case against Dettol over product portrayal in ad

Lifebuoy has moved the Bombay High Court over a Dettol ad that allegedly depicts a red bar of soap - very similar to Lifebuoy's soap.

Hindustan Unilever has taken Reckitt Benckiser to court over the first Covid-19 communication related dispute. HUL claimed that RB’s advertisement for the product Dettol handwash claims that liquid handwash is more effective than soap. HUL has filed a claim in the Bombay High Court that Dettol has disparaged Lifebuoy soap by portraying a similar red soap in their commercial, as reported by Times of India.

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