Lowe Lintas to service Tuborg’s creative account

Following a multi-agency pitch, beer brand Tuborg has chosen Lowe Lintas as its creative agency in India.

The agency’s Gurgaon office will lead this mandate. It covers creative strategy and integrated communication across platforms, bringing renewed focus to youth culture, cultural relevance, and contextual storytelling.

Partha Jha, vice president, marketing, Carlsberg India, shared, “In Lowe Lintas, we found a partner who not only understands the pulse of youth culture but brings strategic depth and creative ambition to the table. Together, we look forward to shaping narratives that go beyond advertising and become a part of cultural conversations based on work which the agency is known for.”

Anurag Prasad, chief strategy officer and head of Lowe Lintas, North, commented, “Tuborg commands massive love and recall, yet it displays immense appetite for creative disruption. We’re super excited as this is an opportunity to not just craft powerful communication but create a cultural relevance that the Indian youth can own and contribute to.”