Lux Industries releases new TVC ‘Garam Bhi, Patla Bhi’

Lux Industries Limited has unevits new advertisement campaign film ‘Garam Bhi, Patla Bhi’. The new campaign which has been conceived for the brand ‘Lux Parker’ highlights the ultimate comfort in staying warm from within during winter by wearing Lux Parker thermal wear.

Targeted to every individual consumer across ages, the campaign film stars popular television actress, Pooja Gor as the lead cast. The campaign is live across television, social media, outdoor, print, and on-ground channels.

Speaking on the launch of the new campaign, Saket Todi, executive director, Lux industries said “Over the years, Lux has always developed innovative product offerings that are driven by customer demand in response to shifts in consumer tastes and preferences; and this campaign is a testament to this ideal of ours. Since winter season is almost upon us, we picked this up as an opportunity to highlight how Lux Parker has the perfect design, thickness and material to be worn as an undershirt, under trousers or individually and is truly the best warmer for the entire family. Our products are thin, light, comfortable, and well-fitting, but most importantly, it gives the wearer the much-needed warmth to keep the chilly weather at bay. We really hope that consumers would enjoy our products as well as the new campaign.”