Luxor Schneider unveils ‘For The All-Rounder In You’ campaign for LX Max Pens

Luxor Schneider, a maker of writing instruments, has partnered with Born Hi to launch its new campaign “For The All-Rounder In You,” promoting the LX Max Pen for students. The digital video ad is live on YouTube and Instagram and will be released on major OTT platforms.

The campaign highlights that modern students pursue multiple interests. It presents the LX Max Pen as a reliable tool for both academic and creative tasks. The video shows a student using the pen throughout his day, with the LX Max providing consistent performance.

Sandeep Sreekumar, co-founder, Born Hi, said, "The beauty of this campaign lies in its authentic portrayal of modern student life. We've all been that student rushing to complete work, finding ourselves writing in the most unexpected places. The DVC captures this universal experience while positioning the LX Max as the dependable tool that never lets you down, no matter where life takes you."

"LX Max is more than just a writing tool, it's a partner in every student's journey to success," said spokesperson, at Luxor Schneider. "Whether in the classroom or on the move, LX Max ensures they’re ready to capture ideas whenever inspiration strikes. This campaign celebrates the dynamic, unstoppable life of today’s students."