Developed by Ogilvy India, the platform lets users upload a photo and short narration of their "chhoti waali jeet" to generate a tailor-made animated video.
Maaza, Coca-Cola India’s homegrown mango drink, has launched “Meri Chhoti Waali Jeet,” an AI-powered platform that brings everyday wins to life that often go unnoticed. Developed by Ogilvy India, the platform invites users to upload a photo and share a short narration of their “chhoti waali jeet.” In return, the platform generates a tailor-made animated video in Maaza-style, turning everyday moments into memorable stories.
In a world often focused on grand achievements, Maaza is taking a different route. Whether it’s finally ticking off a long-pending task, learning a new song on guitar or delivering a good presentation in the office, Maaza believes every small win deserves its moment. And when that moment comes, well, Maaza Ho Jaaye.
Ajay Konale, director - marketing, nutrition category, Coca-Cola India and Southwest Asia said, “Earlier this year, we introduced a new positioning for Maaza, making it an impromptu treat for everyday small wins. With the launch of the ‘Meri Chhoti Waali Jeet’ platform, we’re taking that forward by deepening consumer engagement in a new-age format that’s intuitive, joyful, and socially shareable. As the digital lives of our consumers evolve, Maaza evolves alongside — staying true to its roots of delivering pure happiness while honoring their small but significant moments.”
Rooted in moments that are personal and close to home, Maaza has brought on board actor couple Genelia and Riteish Deshmukh to lead the campaign. Whether it’s cheering each other on or just being present for the little things, they bring the same unspoken understanding that Maaza shares with its audience.
Genelia Deshmukh said, “Some of the most beautiful moments in life aren’t about the big milestones, but the small, unexpected wins like teaching my kids a new dance step or finally finishing a painting. That’s what ‘Meri Chhoti Waali Jeet’ is all about. As a mom, and working woman, I’ve learned to cherish every little victory. This platform is such a sweet way to celebrate those tiny wins that so often go unnoticed but mean the world”
Riteish Deshmukh said, “We live in a world where the big moments get all the attention. But honestly, it’s the smaller ones like nailing a recipe or learning a new football trick that really lift your spirits. For me, sharing these everyday triumphs makes life more real, more connected. I love that Maaza is encouraging everyone to celebrate themselves, no matter how small the win might seem.”
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP. Sukesh Nayak, CCO, Ogilvy India said, “Maaza’s association with the celebrations of small wins comes from the simple thought that in an increasingly complex world, Maaza believes in the power of simple joys to enrich our lives. This platform is a digital ode to the beauty of the ordinary, inviting everyone to recognise, appreciate, and share the moments that truly make them smile. It's about recognising every small victory that contributes to a larger sense of well-being and happiness.
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