afaqs! news bureau

Madison Media wins Media AOR for Medlife

Madison Media just announced that it has been appointed as the Media AOR for Medlife. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.

Medlife is Indian e-health platform. Aiming to improve health outcomes for consumers by making it simple, accessible and personal, Medlife provides home delivery of medicines, lab tests at home, online doctor consultations and more.

Meera Iyer, chief marketing officer, Medlife says “We believe Madison has the data driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further”.

Vikram Sakhuja, partner & group CEO Madison Media & OOH, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing, etc  liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”

Dineshsingh Rathod, chief operating officer says, Madison Media Omega, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.”

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