MAGGI’s new campaign spotlights everyday moments of togetherness

MAGGI has launched a new campaign titled “Me and MAGGI: So Good Together”, aimed at reinforcing the brand’s long-standing association with everyday moments of togetherness. The campaign is anchored by a new television commercial that places MAGGI within familiar household settings, reflecting how shared food moments continue to play a role in bringing people together.

The film portrays contemporary family and social dynamics, showing individuals living busy, digitally connected lives where time spent together is often limited. Through these everyday scenarios, the campaign positions MAGGI as a common touchpoint that facilitates shared moments among family members, couples, parents and children, and friends.

By focusing on routine interactions rather than heightened drama, the campaign highlights how simple food rituals can create opportunities for connection in daily life. The TVC uses relatable domestic situations to underline MAGGI’s role as a staple across Indian households, maintaining its relevance across generations.

Prasoon Joshi, CEO & CCO, McCann Worldgroup India and chairman, McCann Asia Pacific, said: “Me and MAGGI: So Good Together’ comes from a deeper cultural observation - that in our hyper-connected world, human connection has quietly thinned. The team explored the idea that looks beyond food and advertising; it reflects a longing embedded in today’s society. It reminds us that in a fragmented world, even simple rituals can hold profound emotional power.”

The “Me and MAGGI: So Good Together” campaign will unfold across television, digital, and social platforms - through heartwarming films, interactive social content, and real-world experiences. Because even in a world of endless noise and notifications, a bowl of Maggi has the power to bring us closer.