The agency will handle brand creative and social media mandates for both the Paragon Group’s brands.
Footwear brands Stimulus and Eeken, subsidiaries of the Paragon Group, have appointed Makani Creatives as their AOR. The agency will bring full scale integrated brand communications capabilities to the partnership and will shape the narrative of both brands across traditional and new media.
The brands are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. Eeken is for the easy-going college kids and Stimulus is meant for the young, early-jobbers. Their footwear range is crafted for comfort so that the target audience can focus on their ventures. The products are designed to display their expertise in quality and longevity.
Speaking on the vision for the brands, Shawn Chandy, CMO, Paragon Footwear, said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”
Pavan Punjabi, chief integration officer, Makani Creatives, said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence."
"Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling”, added Sachin Joseph, executive vice-president, Paragon Footwear.