afaqs! news bureau

Manforce asks fathers to be cool with sex talk in this new spot

The campaign is in alignment with the year-long property of the brand #CondomNahiManforceBolo.

Manforce Condoms, a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for celebrating Father’s Day in a unique way, taking an unconventional approach to strengthening the bond between the father and the son.

The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.

The video initiates a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalising the conversation around sex with the children.

Elaborating on the campaign, Joy Chatterjee, associate vice president, sales and marketing, Mankind Pharma, said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.

The campaign will also be amplified across social media platforms with the help of influencer activity to forge deeper connection with the audience.

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