The campaign revolves around all the 'fun' that couples had during the lockdown days, but also tries to tell them to use protection.
During the second COVID wave, couples avoided stepping out because of the fear of the spread of the virus - which resulted in them spending a lot of time together. The emotions and hormones are at an all-time high and any slight hint can lead to the land of pleasure.
Manforce Condoms has just launched Season 2 of its #BetterEndings campaign on the occasion of Father’s Day.
The campaign video revolves around all the fun that people had during the lockdown days, but also tries to warn them against the fatherhood situation they could land themselves in if they do not use protection.
The film showcases different situations of a man (husband) helping his wife in household chores. Every dialogue ends with, 'Who’s your daddy?' And, at the end, we hear a baby crying.
Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said, “Safe intimate relations have always been our core message to our consumers. The situations between last year and this year remain similar and, hence, the thought of the continuation of our #BetterEndings campaign.”
“The concept and thought behind the campaign remain the same. It’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun, but also be cautious and take necessary protection.”
Both the seasons of the #BetterEndings campaign have been conceptualised and executed by Grapes Digital.
Shradha Agarwal, COO and strategy head, Grapes Digital, said, “Keeping in mind the lockdown in the second COVID wave, we were still seeing a rise in quarantine babies. Based on our research and the current situation, we continued with our Season 2 of the campaign, keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection.”