The campaign has been conceptualized by Famous Innovations and brought to life by Eipi Media.
Instant settlement of multiple credit card bills, timely reminders of credit card payments, and real cashbacks are some of the features that MobiKwik, a leading digital banking platform, is highlighting in a comical way in their latest series of digital film campaign starring Bollywood actor Manoj Bajpayee. The four-film series highlights the platform's credit card bill payment solutions.
The Famous Innovations campaign, brought to life by Eipi Media, seamlessly captures Manoj Bajpayee in his posh vanity and how he is bombarded with options. Or the case of a loving husband who is worried about his wife going on a shopping spree or forgetting his anniversary. Or portraying himself as an actor who is sitting in for a script reading session and how he is annoyed by the lack of quality. All these daily struggles of a commoner are beautifully weaved in the daily struggles that a commoner faces in their everyday life. A consistent thread throughout the videos highlights MobiKwik's exceptional offerings, contrasting them against the minor annoyances of traditional bill payment methods, like excessive questions or missed reminders..
Monika Mishra, director – marketing, MobiKwik, said, "We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being."
Applauding MobiKwik and the broader fintech industry for ushering in an era of financial inclusion, Manoj Bajpayee expressed, "MobiKwik has always been an epitome of innovative products and services, and I'm thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign's slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience."
The films have a whimsical tone and present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: MobiKwik, the no-nonsense app.