As a part of the campaign, Men of Platinum will also be hosting a series of special consumer contests.
Speaking about the campaign KL Rahul said, “I am extremely grateful to be a part of Men of Platinum’s latest campaign. I truly believe that character is a source of inspiration, especially while playing the game. No pep talk can inspire the team, the way your own actions and intent do! Winning a game isn’t always enough. It is those actions that go beyond the field, that define our journey, our legacy.”
“We are extremely excited to kick-start the season with Men of Platinum. The festive & cricketing season this time run neck to neck. We are glad to further strengthen our partnership with vice-captain KL Rahul. He truly represents the Men of Platinum ethos and with this campaign, we aim to celebrate the iconic moments of character exhibited on the cricket field that inspires all around. To rise to the occasion when it is most needed is a true leadership trait & it causes a ripple effect inspiring others to rise up too.” said Sujala Martis, director - consumer marketing, Platinum Guild International – India.
"In a world that’s full of complexities and challenges, there are a few who remain unfazed and carry on doing what comes naturally to them. We celebrate these rare men of character who don’t change, even if the world around them changes. These men lead with values and in doing so, they inspire those watching. And this is what we celebrate in this campaign, those men who rise to the occasion and face the heat with everything they’ve got." Tenzin Wangdi, creative director, Famous Innovations.
As a part of the campaign, Men of Platinum will also be hosting a series of special consumer contests, one that is based on a dilemma & asks the audience to make a choice when caught in a tough spot, the other asks the audience to identify and share ‘moments of character’ that emerge on the field, amidst a game. Lucky winners will stand a chance to win a signed jersey by the Man of Platinum himself – KL Rahul. Both these contests will be live on the brand’s social media pages.