Mercedes-Benz India celebrates dreamers with a hands-on idea

Mercedes-Benz India has launched its festive campaign Dream Days, created by Team X, part of BBDO India. The campaign is described as an ode to the dreams and dreamers of the nation.

Anchored on the theme A Dream is Never Too Far Away, the campaign celebrates India’s dreams as seen from the eyes of the Star, where every road, every curve and every fleeting encounter reflects aspirations.

To bring these dreams alive, Team X and BBDO India created an innovative print ad in a The Times Of India, placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. The idea turned the front page into an immersive act, engaging millions of readers across the country.

Josy Paul, Chairman and CCO, BBDO India, said, “There’s a kind of electricity to dreams; the way people aspire, hope, and imagine their future. We tapped into that feeling by placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An innovative front-page idea – to engage and connect with millions of dreamers across the country… to feel the future turn in their palms. A test drive before the test drive.”

Pritish Nathaniel, Senior Vice President and India Market Lead, Team X BBDO India, added, “With Dream Days, we aimed to create a campaign that transcends conventional automotive advertising. It is a campaign that celebrates the aspirations and dreams of India. An evocative reminder that dreams don’t stand still. They move, they rise, and they dare us to go further. And this powerful emotion is what we hoped to capture at the heart of the campaign.”

The Dream Days campaign has been launched pan-India across print, retail, CTV, digital and social media platforms.

CREDITS: 
Agency: Team X, part of BBDO India
Chairman & CCO: Josy Paul
Sr. Copywriter: Govind Pillai 
Copywriters: Nimisha Vora, Adil Fateen Muhammad
Group Head (Art): Jobin George 
Sr. Visualizer: Sayali Ovhal, Simran Naik 

Sr. Vice President & India Market Lead: Pritish Nathaniel 
Sr. Client Services Director: Roshan Shetty 
Account Supervisor: Ritika Rathi
Account Manager: Anish Nair 
Account Manager: Dhwani Modi 

Studio Head: Hitesh Shah
Studio Team: Unmesh Patange, Ravendra Yemjala, Manoj Bankar

Production House: Ducktape Studios 
Director: Ken Rolston
Executive producer: Raylin Valles, Apratim Bhatnagar
Producer: Ashwarya Chawda
DA: Kkunal Jadhav

Media Team: OMD
Associate Vice President Media Planning: Yogesh Pawar
General Manager Media Planning: Priti Thakore
Group Head Media Planning: Jheel Bhavsar