Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola offers a range of heart healthy foods and a line of products that have been formulated to integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and Healthy Foods (Plain and Masala Oats). Furthermore, for over a decade, Saffolalife is an initiative that has been creating awareness about heart health and how to lead healthy lifestyles.
Speaking of the appointment of Mullen Lintas, Koshy George – chief marketing officer, Marico said, “Since its launch, Saffola created products for consumers to lead a healthy lifestyle. Today, Saffola is integral in driving Marico’s growth story. The brand has expanded its portfolio, offering a range of innovative products in the super premium refined edible oil and healthy foods categories. As we build on the brand equity and amplify our innovation trajectory, we look forward to working with Mullen Lintas whose creative ideation and execution will aid our efforts in building the brand.”
Says Vikas Mehta – CEO, Mullen Lintas, “Saffola is an iconic brand that has continued to play a huge role in making India heart-healthy. The brand has been built on the back of some really memorable advertising over the years. As Mullen Lintas comes on board as its new creative partner, we will do our best to up that legacy further. Saffola is a heart-warming addition to the Mullen Lintas portfolio as it further strengthens our credentials in FMCG and healthcare.”
Mullen Lintas has set up a multi-disciplinary team in its Mumbai office to handle the mandate for the Saffola portfolio of brands.