The campaign's two spots show us how youngsters from the two cities are approaching the dating game.
“I can play nursery rhymes on the keyboard,” reveals Mumbai’s Khar-based Aadil as his secret weapon to impress a date.
He and several other young folks are part of Bumble’s new campaign ‘Find Them On Bumble’ which aims to celebrate the diverse community of users on the app and encourage them to make the first move.
The campaign has two ads featuring users from Mumbai and Delhi. As per the women-first dating and social networking app’s recent nationwide survey, over half (54 per cent) of Mumbaikars claimed they prefer ‘slow dating’ and getting to know someone better before meeting in person.
On the other hand, nearly two in five Delhiites surveyed claim they are more likely to go on a video or an audio date before meeting someone IRL (in real life). This kind of ‘slow dating’ is bringing forward conversations that may have happened over two or three dates, as people are working to figure out what they’re comfortable with, in real life and virtually.
“We want to celebrate our diverse community of inclusive and inspiring people who are on Bumble with our new campaign. They’re designers, artists, writers, students, entrepreneurs, and professionals working across industries among many others. They are game-changers and ceiling-smashers. What they have in common is that they’re all inspiring, great people, and you can find them on Bumble from the comfort of your couch,” said Samarpita Samaddar, Communications Director, Bumble India,
She went on to add, “We encourage our community to follow all safety protocols and date virtually during this time. Bumble’s got your back as you stay connected, despite the distance.”
In a press note, Bumble shared a few tried and true tips and tricks if you’re dating especially in Mumbai and New Delhi:
Your first photo should be just you, so all your potential matches know whose profile they are looking at. That said, a few group photos with friends are great to include as well. Use your photos as a way to express information about yourself - if you love travelling, include some photos from your trips, or if you love cooking, include some photos of yourself in the kitchen or at your favourite restaurant. Daters who add three or more photos to their Bumble profile increase their chances of matching with someone by 78 per cent. But don’t stop there – use all six photo slots!
Verify your profile and get the blue shield icon: With just a few simple steps, it makes the community collectively safer, and verified profiles can increase your chances of matching with someone by 81 per cent.
The more you share, the more you match: People can easily find others who share their similar lifestyles, values, and goals with Bumble’s Badges and Filters features. In fact, Mumbaikars and Delhiites who add a Badge to their Bumble profile can increase their chances of matching with someone by 96 per cent.
Meet the Pets: You can introduce your furry friends to your match and get to know theirs at the same time! Mumbaikars and Delhiites who add the ‘Pet’ Badge to their Bumble profile can increase their chances of matching with someone by 20%. In fact, Bumble’s internal study shows that Mumbaikars rank the highest when it comes to adopting the Pet badge in India.
The dating app also recently launched Interest Badges so now those on Bumble Date have the option to select up to 5 Badges from over 150 interests ranging across various categories, including sports, creative hobbies, favourite movie genres, and much more.