Nasher Miles rolls out Pride campaign in collaboration with Myntra

Nasher Miles partnered with Myntra for the 'Show Your Colour With Pride' campaign, launched on June 20. The initiative supports LGBTQ+ visibility and self-expression.

This year, the campaign features Lauren Robinson—a voiceover artist, actor, drag performer, and LGBTQIA+ creator—as its lead voice. They share their personal story to highlight themes of visibility and self-expression. “Colour has always been more than a vibe. It’s been my resistance. My expression. My truth,” they said.

As part of the Myntra collaboration, Nasher Miles highlights its Zanzibar collection. Known for its bold colours, the collection supports the campaign’s focus on individuality and visibility.

The campaign uses a minimal white backdrop to highlight colour. Messages like “Labels belong on luggage, not people” emphasise identity beyond labels. Lauren’s styling matches the luggage’s colours to create clear, purposeful visuals.

‘Show Your Colour With Pride’ engages audiences through digital creatives, influencer-led videos, and street-style vox pops, building honest conversations around identity, confidence, and self-expression. 

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As part of the campaign, Nasher Miles and Myntra set up a Pride-themed activation at Goa Airport’s baggage claim. The carousel was redesigned with rainbow colours, turning it into a visual display for Pride. The activation was shared on social media to reach a wider audience.

The activation combined airport visibility with online promotion to increase campaign reach and show Nasher Miles' support for the Pride community.

“Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation.,” said Shruti Kedia Daga, co-founder and head of marketing.

The campaign is live across Nasher Miles’ digital platforms and Myntra, with conversations invited via #SHOWYOURCOLOURWITHPRIDE.