New KITKAT spots highlight day-to-day frustrations of Covid life

KITKAT’s latest campaign for Australia and New Zealand reminds people of the difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, the new campaign transports a series of everyday issues into a more magical setting to build on the longstanding ‘Have a break, have a KITKAT’ platform.

This year’s campaign reminds people that whatever the frustration, from remote meeting miscommunications to a lack of space sharing at home or losing it when you’re locked out, a break will have a positive shift on your perspective, if only for a few moments. And that’s as true for Wizards and Sorcerers as it is for everyone else.

Crafted by Wunderman Thompson, the campaign enters the wizardry world after the 2019 western world ‘Maps’ and 2017 medieval ‘Katapult’ campaign. The platform resulted in KITKAT Australia reclaiming its position as the leading chocolate bar according to Kantar’s brand health tracker; a position that it continues to maintain today.

In a media release, Joyce Tan, head of marketing, confectionery, Nestlé said: “We’re thrilled to share our new KITKAT brand campaign, which spotlights frustrations people from all walks of life experience every day. Working with onscreen legend Michael Caton and the talented Miritana Hughes, we had a lot of fun creating a suite of assets that show how having a break together can bring perspective to even the most frustrating moments, bringing a bit of magic to your day. We hope everyone can see a little bit of themselves in our campaign and are inspired to take more breaks, with the help of KITKAT and a little magic!”