Ogilvy India (North) wins Aqua Plumbings

Aqua Plumbings, a bath solutions company has announced a strategic partnership with Ogilvy, one of India’s leading creative agencies and part of the WPP Group.

This collaboration aims to reimagine how luxury and ultra-luxury bathware brands are positioned in the Indian market, with a focus on distinctive storytelling and long-term brand building.

Aqua Plumbings’ portfolio includes two key brands:

·         Plumber Bathware: Known for its focus on design, performance and water efficiency, Plumber offers a comprehensive range of taps, showers and accessories. The brand has introduced features such as motor driven sensor-controlled fittings that reflect a commitment to sustainability and smart living.

·         Aquini: Positioned in the ultra-luxury segment. It offers a curated range of sanitaryware, and faucets built for discerning customers who value elegance and precision.

With its design philosophy rooted in European standards and a strong emphasis on customer experience, Aqua Plumbings has built a reputation for blending global design principles with Indian sensibilities.

Speaking on the partnership, Sudhir Chaudhary, executive director, Aqua Plumbings, said, "At Aqua Plumbings, we’ve always focused on quality, innovation, and understanding our customer’s evolving aspirations. Partnering with Ogilvy gives us the opportunity to take that story further—with clarity, creativity, and consistency."

Prakash Nair, president & head of office - Ogilvy Delhi (North), added, “This partnership brings together two companies with a shared belief in craft—whether in product or communication. We're excited to work alongside Aqua Plumbings to build a brand presence that’s both culturally resonant and category-defining."

As Aqua Plumbings and Ogilvy come together, the focus will be on building meaningful narratives that enhance how the bathware category is experienced in India—through work that’s considered, elegant, and built to endure.