afaqs! news bureau

OleVea wins the digital and social mandate for upGrad Placements

The mandate includes managing and strategizing their social & digital presence to strengthen upGrad Placement’s value proposition amongst its key stakeholders

Another big win for OleVea, one of the fastest-growing advertising and marketing agencies, as it bags the mandate for the placement division of upGrad - Asia’s higher edtech major. The agency will be assisting upGrad Placements by strategizing, conceptualising, and managing social & digital media presence with expertise in the space.

Through innovative and creative brand solutions, the move will further strengthen upGrad Placement’s value proposition amongst its key stakeholders.

Expressing his gratitude for the achievement, Sarvam Bansal, MD OleVea said, “it was a highly competitive multi-agency pitch and we are excited with this win. Our agency has been doing some great work in the corporate and edtech space. This is another milestone that we have successfully crossed with our creative and innovative approach. Looking forward to being a crucial part of upGrad Placements’ growth journey."

Considering the dynamic nature of digital space, it is imperative to have field experts onboard to understand the demand of the moment and provide instant yet effective solutions.

For the uninitiated, upGrad Placements serves as a one-stop destination for organisations to find the right talent as they not only upskill learners in the latest disciplines but also fulfil the huge demand for the most sought-after jobs of today.

The edtech industry is growing at a good pace in the post-COVID era. With a strong presence on social media and an impressive digital approach, placement platforms like upGrad Placements will be beneficial for the recruiters and the candidates.

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