Onam’s grand feast comes with a side of ads

Today marks the last day of Onam. Also called Thiruvonam, it is considered the heart of the festival as, according to belief, King Mahabali, the benevolent ruler of Kerala, visits his people to see if they are happy and prosperous.

Kerala celebrates his arrival with pomp, the highlight being the Onam Sadhya, a traditional vegetarian feast served on banana leaves. Just as families come together to indulge in the spread, brands too use the occasion to reach consumers with Onam-themed ads and promotions.

Here are a few of them.

Kerala Tourism

Zomato

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Duroflex

AMFI at Cochin International Airport

Parle-G

Casio

SMART Bazaar

Red Label India

Tata Motors

Ramraj Cotton