OnePlus gears up for launch of latest phone with new ads

OnePlus has just launched its latest smartphone variant - the OnePlus 10T 5G. The latest series of ads capture different aspects of the phone - its build quality, fast charging, 5G connectivity and so on. The ads highlight #ProudtobeOP - which presumably emphasises on the community that OnePlus is trying to build with its users.

One ad features a prank - which also highlights the connectivity between devices in the OnePlus ecosystem. A pair of siblings are watching a movie on a OnePlus TV and one of the girls uses her OnePlus watch to change the visuals on the screen and give her sister a jump scare.

Another ad in the #ProudtobeOP lineup is one-and-a-half minutes long. It features the early adopters of OnePlus in India. The first OnePlus phone was launched in India in 2014, in a partnership with Amazon India. The company brought back these users to talk about what features of the phone they liked, what caught their eye and how, in a way, they helped build the OnePlus phones by providing feedback.

Apart from the #ProudtobeOP ads, OnePlus has also been advertising on social media, encouraging users to 'Share their #ProudtobeOP moments'. These ads feature the lesser-known aspects of the phone, such as its gaming and Zen mode (which allows users to take a break from their phones).

One of the ads, interestingly, asks a user to get her 'me time' with OnePlus' noise cancelling true wireless earphones. The earphones had been launched a couple of months ago, but are being advertised now.

There are also stylised, high speed ads tagged with 'Evolve Beyond Speed' - that focus on the phone's features.

You can watch the full stream of the launch event below.